Hi everyone! We’re back with more tips from our weekly Schools & Agents Bulletin series about SEO. In our previous article in this series, Lynne shared three top reasons why businesses in the international education industry should prioritise search engine optimisation (SEO). Adding to those insights, here are three more benefits of implementing an SEO strategy.

1. SEO is here to stay

SEO is not just a passing trend; it’s an essential part of successful online marketing. As online search engines, like Google, remain the go-to source for information and research, your potential clients and students will continue turning to them to find educational opportunities and services. Maintaining a strong presence in search rankings ensures your business stays visible and accessible to your target audience.

2. It’s a long-term strategy for success

Unlike paid ads with instant but short-lived results, SEO is a long-term strategy that yields benefits over time. While initial impact may not be immediate, consistent website optimisation and quality content creation will gradually improve your search engine rankings and organic traffic. So it’s important to persevere with your SEO efforts, as you’ll reap the rewards over time. 

3. It’s cost-effective and sustainable

Contrary to popular belief, implementing effective SEO doesn’t need to be expensive. Many aspects can be accomplished organically, without huge financial investment. For example, incorporating relevant keywords into your content, titles, and meta descriptions can be a simple, cost-effective technique to boost search visibility. You may need to invest in initial SEO consultations to kickstart your strategy, but you can easily continue on your own once you’ve obtained some guidance.

Having a strong online presence is crucial for attracting and retaining students and partners – and SEO is key. Stay tuned for more insights coming soon, but until then, if you need help developing your SEO strategy, get in touch with Schools & Agents.

Written by Stephanie Clark